Program AB01-GEN: MBA General Management
Program Objective:
The General Management MBA is aimed at developing versatile leaders capable of managing all aspects of an organization. This program provides a comprehensive understanding of core business functions, including finance, marketing, operations, and human resources. Participants will gain strategic insight and decision-making skills to navigate complex business environments and drive organizational success.
Scope of Knowledge:
- Strategic Planning: Ability to formulate and implement long-term organizational goals.
- Financial Management: Key aspects such as budget analysis, cost control, and financial forecasting.
- Marketing and Sales: Development of effective marketing strategies and customer relationship management.
- Human Resources Management: Efficient team management, talent development, and fostering organizational culture.
- Managerial Decision-Making: Methods for data-driven decision-making and strategic risk analysis.
- Potential Roles After Graduation:
- Chief Executive Officer (CEO)
- Chief Operating Officer (COO)
- Strategy Director
- Management Consultant
- Business Development Director