Program AB24-ECM: MBA in E-Commerce and Digital Business

Program Objective:
The MBA in E-Commerce and Digital Business is designed for professionals who aim to lead in the fast-paced world of online commerce and digital transformation. This program focuses on the strategic, operational, and technological aspects of e-commerce, providing students with the skills to develop and manage successful online businesses. Graduates will be equipped to navigate the complexities of digital platforms, consumer behavior, and global online markets.

Scope of Knowledge:

E-Commerce Strategy and Business Models: Understanding various e-commerce models (B2B, B2C, C2C) and developing strategies to optimize online business performance.
Digital Marketing and Analytics: Leveraging digital tools, such as SEO, SEM, and social media marketing, to drive traffic, increase conversions, and enhance brand presence.
Consumer Behavior in the Digital Age: Analyzing online consumer habits and trends to tailor e-commerce strategies effectively.
Platform and Marketplace Management: Managing e-commerce platforms, including proprietary websites, third-party marketplaces, and mobile commerce applications.
Supply Chain and Fulfillment in E-Commerce: Optimizing logistics, inventory management, and delivery processes to meet customer expectations.
Cybersecurity and Data Privacy: Ensuring secure online transactions and compliance with data protection regulations.
Financial Management for E-Commerce: Budgeting, pricing strategies, and financial analysis tailored to digital businesses.
Emerging Technologies in E-Commerce: Exploring the impact of AI, blockchain, and augmented reality on the future of online retail

Potential Roles After Graduation: