The MBA in Luxury Brand Management AB16-LUX is designed for professionals aiming to lead in the high-end goods and services industry. Gain expertise in luxury marketing, brand positioning, and understanding consumer behavior in luxury markets. Learn to craft exceptional customer experiences and optimize retail and merchandising strategies. Graduates excel in roles such as Luxury Brand Manager, Marketing Director, or Customer Experience Director.
Key Features:
- Master luxury marketing strategies tailored to premium brands.
- Build and maintain prestigious brand positioning.
- Understand and cater to consumer behavior in luxury markets.
- Optimize retail strategies for luxury goods and services.
- Deliver outstanding customer experiences that drive loyalty.
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