Program AB04-MKT: MBA Marketing
Program Objective:
The Marketing MBA develops skills required to manage brands, craft innovative marketing strategies, and execute successful campaigns. The program equips students to thrive in a dynamic environment where understanding consumer needs and market trends is essential.
Scope of Knowledge:
- Marketing Strategies: Designing and implementing comprehensive marketing plans.
- Market Research: Understanding and analyzing customer needs and market trends.
- Digital Marketing: Tools and techniques for online promotion, including SEO and social media campaigns.
- Brand Management: Building and enhancing brand value and recognition.
- Marketing Data Analysis: Assessing marketing activities’ effectiveness through data.
Potential Roles After Graduation:
- Chief Marketing Officer (CMO)
- Marketing Communications Manager
- Digital Marketing Specialist
- Brand or Product Manager
- Marketing Strategy Consultant