Program AB16-LUX: MBA Luxury Brand Management
Program Objective:
The Luxury Brand Management MBA is tailored for professionals looking to succeed in the high-end goods and services sector. It focuses on the unique aspects of luxury marketing, brand building, and customer experience. Graduates will be prepared to manage prestigious brands and deliver exceptional value to discerning customers.
Scope of Knowledge:
- Luxury Marketing: Crafting exclusive marketing strategies for high-end products.
- Brand Positioning: Building and maintaining the prestige of luxury brands.
- Consumer Behavior in Luxury Markets: Understanding the unique expectations of luxury consumers.
- Retail and Merchandising Strategies: Optimizing the distribution and presentation of luxury goods.
- Customer Experience Management: Enhancing customer satisfaction and loyalty in luxury markets.
Potential Roles After Graduation:
- Luxury Brand Manager
- Marketing Director for Luxury Goods
- Retail Manager in Luxury Sector
- Product Development Manager
- Customer Experience Director